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What does conversions mean?

Whenever a visitor completes the desired goal on your landing page a conversion happens. It can be anything such as: filling up a form,making a purchase, creating an account, etc.

On average, the conversion rate for a landing page is around 9-10% just because a landing page serves only one primary goal.

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5 ways to make your landing page more converting 

Increasing the conversions for your landing page can require design, psychological and data driven decisions. Here is a comprehensive guide to help you increase conversions for your landing page:

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1. Clear and Impactful Headline

Your headline is one of first thing a user see. It should not be vague (for e.g: “We make businesses move forward” But, it should be something like “Ship landing pages in days not weeks”)

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2. Descriptive and engaging subheading 

Subheading is the place where you can explain your product more in detail and what results you can get from it again keep it simple, avoid technical jargon (if your targeted audience understand only then use technical words)

Instead of: “landing pages templates to ship fast” use “The Tailwind CSS landing page templates to ship your startup fast and make your first $”

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3. Clear and attractive CTA

A Call-to-action button is the most important element. 

For e.g: in Indiespark’s landing page the CTA is the “Gain access'' button. It contrasts well with the background and the secondary button is also very different from the CTA. 

The CTA should have an action-oriented text (For e.g: “Start now,” “Start reading”)

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4. Show a product demo video 

Demo videos work like magic. They are instant conversion boosters. A good product demo can show what your product does and how it can solve the visitor’s problem. 

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5. Show social proof 

People tend to follow the actions of others. And their trust increase when they see that others love your product (as a result conversion increases) 

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Social proof can be: 

Testimonials: Highlight positive feedback from satisfied customers.

Case studies: Showcase detailed success stories.

Statistics: Provide data on the number of users or significant achievements.

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In conclusion, a landing page with clear copywriting, strong CTA and social proof and attractive visuals can be highly converting. Remember to continuously test and optimize your page to ensure it remains effective in achieving your conversion goals.

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